Neighborhood Fiber Defense
The agent watches competitor build and marketing signals street by street, forecasts revenue at risk, and deploys retention plays months before a fiber or FWA competitor turns up service.
What the agent monitors
Four competitor signal families, continuously parsed at neighborhood level.
AT&T Fiber permits
Municipal construction and right-of-way filings parsed daily across 1,284 markets.
Google Fiber builds
City agreements, conduit surveys, and hiring signals tied to build sequencing.
T-Mobile FWA expansion
Mid-band site releases and 5G home internet inventory reopenings by sector.
Local competitor advertising
Paid search, direct mail, OOH, and door-to-door activity by ZIP code.
Competitor threat board
Ranked by defendable revenue and time to competitor launch.
| Competitor | Signal | Market | Households at risk | Launch window | Risk |
|---|---|---|---|---|---|
| AT&T Fiber | Permit filed Construction permit issued 2.1 miles from Wolf Ranch node | Georgetown, TX | 12,400 | Q1 2027 | 92 · critical |
| Google Fiber | Build announced City agreement signed; conduit survey underway in premium household belt | Franklin, TN | 8,900 | Q2 2027 | 88 · critical |
| T-Mobile FWA | Capacity expansion New mid-band sites released; 5G home internet inventory reopened | Meridian, ID | 6,300 | Live now | 74 · elevated |
| AT&T Fiber | Local advertising surge Direct mail and paid search spend up 46% in three ZIP codes | Prosper, TX | 5,100 | Q4 2026 | 71 · elevated |
| Regional ISP | Grant award State broadband funding award covering two census blocks | Waukee, IA | 3,200 | 2028 | 52 · watch |
| T-Mobile FWA | Promotion detected $25/mo price-lock offer targeting value-tier households | Nampa, ID | 2,400 | Live now | 44 · watch |
Defense playbook
Risk forecasting, retention planning, and defensive offers on a timed sequence.
Risk forecasting
- Score churn propensity per household against competitor launch date
- Model revenue at risk by tier, tenure, and bundle depth
- Rank threatened nodes by defendable revenue, not subscriber count
- Flag adjacency risk in neighborhoods bordering the build zone
Retention planning
- Pre-position speed upgrades ahead of competitor marketing
- Move high-value households to price-lock and multi-year terms
- Target Wi-Fi and in-home experience fixes in complaint clusters
- Brief local care and field teams with market-specific talk tracks
Defensive offers
- Gig tier + mobile line bundle for family households
- Loyalty credit for tenured customers in the overbuild footprint
- Free Wi-Fi pod upgrade for whole-home coverage complaints
- Win-back sequence triggered on competitor install activity
Agent-generated defensive offers
Modeled churn impact per household segment inside the threatened footprint.