Priority market · Score 94/100
Georgetown, TX Growth Opportunity
Escalated from Watchlist to Priority after three independent signals converged.
A. Market Intelligence
18,400 new households forecasted
27% population growth over planning period
64% family household profile
Above-average income growth
High work-from-home density
Strong streaming and gaming demand
B. Competitive Intelligence
AT&T fiber permit detected 2.1 miles from target zone
Fixed wireless promotions increasing
Google Fiber interest rising in local search signals
Current Spectrum share at risk in adjacent zones
C. Revenue Forecast
$58M total over five years
$31M
Broadband revenue
$14M
Mobile attach revenue
$5M
Wi-Fi and equipment revenue
$3M
Streaming and value-added services
$5M
Retention/churn defense
Five-year revenue ramp ($M)
Revenue mix
D. Agent Recommendation
Recommended Move: Accelerate Georgetown Build and Launch Pre-Move Campaign
- 1Prioritize network build in north Georgetown corridor
- 2Pre-register new households before move-in
- 3Partner with homebuilders and property managers
- 4Launch gig internet + mobile family bundle
- 5Deploy local digital campaign before competitor fiber launch
- 6Create retention offers for adjacent threatened neighborhoods
E. Confidence Rationale
Housing growth signalVery high
Competitive threatHigh
Build economicsStrong
Mobile attach potentialHigh
Execution complexityMedium
Agent confidence94%